Established in 2017, MATADOR® began with a single mission: to craft the perfect spice blend for the ultimate Michelada. Born in the Inland Empire, we knew our community deserved a mix that didn't compromise on quality or kick—so we built it.

What started as a passion for the perfect pour has since evolved into a full-scale flavor movement. As our Matador family grew, so did our craft. We listened to our fans and expanded beyond the bottle, developing a premium lineup of spice-driven essentials. Whether it’s the addictive, spicy-sweet flavor of our Chamoy Gummies, the perfect seal of our Hand-Crafted Rim Dips, or the convenience of our Michelada Cups, every product we make is dedicated to delivering our signature, authentic heat.

Today, Matador is proud to be in all California. From our roots in the IE to the farthest reaches of the state, we’ve expanded our footprint to serve fans from the border to the north. You can find the Matador family of products in a store near you all across California. Whether you’re prepping for a carne asada or maybe a BBQ, or just looking for the perfect bold snack, we’re here to help you elevate the experience.

BEAT THE HEAT WITH MATADOR!™